With increasing competition in the Atlanta real estate market, we needed a way to clearly differentiate Harry Norman, REALTORS® as the premier choice for buyers and sellers.
Founded in 1930, Harry Norman has a legacy of expertise and experience, which inspired the tagline "Engrained in..." to underscore our deep roots and commitment to excellence. From this foundation, I developed four pillars—Engrained in Atlanta, Engrained in Luxury, Engrained in Expertise, and Engrained in Experience—each paired with secondary messaging to highlight our unique strengths.
To complement the message, I created a sleek, modern design featuring high-end interior images alongside lifestyle visuals, helping clients imagine themselves in the spaces we help create. The result is a polished and impactful campaign that reinforces Harry Norman, REALTORS®’ position as a trusted leader in Atlanta real estate.
Founded in 1930, Harry Norman has a legacy of expertise and experience, which inspired the tagline "Engrained in..." to underscore our deep roots and commitment to excellence. From this foundation, I developed four pillars—Engrained in Atlanta, Engrained in Luxury, Engrained in Expertise, and Engrained in Experience—each paired with secondary messaging to highlight our unique strengths.
To complement the message, I created a sleek, modern design featuring high-end interior images alongside lifestyle visuals, helping clients imagine themselves in the spaces we help create. The result is a polished and impactful campaign that reinforces Harry Norman, REALTORS®’ position as a trusted leader in Atlanta real estate.
