With so many marketing tools available—from email campaigns to social media assets to neighborhood guides—agents often felt overwhelmed and unaware of what resources they had at their disposal. To solve this, I created a guide that lays out everything Harry Norman provides to help agents grow their business in one tangible, easy-to-navigate piece. To ensure it also served as a high-end recruiting tool, I designed a sleek sleeve using 120# Mohawk Via Smooth Cover in Pure White, finished with a soft-touch laminate and a subtle SenseAtional effect for a polished, luxurious feel. Now, agents can quickly reference the tools available to them, while brokers have an impressive asset to support recruitment efforts.
