New agents often join the company without a clear understanding of our brand or the importance of maintaining consistency in the market.
To address this, I developed a presentation that breaks down our brand equity, value, and promise, emphasizing the key elements of our identity, such as proper logo usage and brand colors. The presentation also introduces agents to the extensive marketing collateral already available to them, ensuring they have the tools they need from day one.
As a result, agents gain a solid understanding of our brand strategy and how to effectively market themselves while staying aligned with our design system, setting them up for long-term success.
To address this, I developed a presentation that breaks down our brand equity, value, and promise, emphasizing the key elements of our identity, such as proper logo usage and brand colors. The presentation also introduces agents to the extensive marketing collateral already available to them, ensuring they have the tools they need from day one.
As a result, agents gain a solid understanding of our brand strategy and how to effectively market themselves while staying aligned with our design system, setting them up for long-term success.
